Despite a 4% decline in the overall UK wine market last year, French wines have grown by 6%, driven largely by strong performance from the Languedoc-Roussillon region, which saw a 21% increase.
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“Moving away from lazy stereotypes,” is at the heart of a new endeavour to highlight the potential of the Languedoc and its myriad appellations, wine styles and terroirs to a broad range of consumers.
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A regional appellation that stretches from Collioure, near the Spanish border, to the gates of Nîmes, Languedoc AOP has established itself as one of the foremost French wine appellations in the last 15 years, particularly in the export market.
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